M17 MOTO SHOP.
The complete visual presence of a motorcycle shop in Mostar: posts, key visuals, ads, in-store photography, reels and the web shop. One reel passed a million views, and a bike that sat unsold for years was sold through the posts.
01 — THE BRIEF
M17 sells motorcycles (Benelli, Moto Morini) and riding gear (LS2, SHAD and more). When I joined in December 2025, they needed regular, recognisable content on Instagram and Facebook, and the m17moto.com web shop was out of date.
02 — WHAT I DO
- A visual system for posts: launches, offers, key visuals
- Studio scenes for motorcycles in Photoshop
- Sales ads for OLX, the local classifieds site
- In-store photo and video, reels
- AI video made from real product photos (Google Flow)
- Updating the m17moto.com web shop and adding new products
03 — RESULTS
10 seconds.
1.1 million views.
Launch reel for the new Benelli TRK 902 Stradale. An AI video made in Google Flow from real photos of the bike, then edited and published for M17. The numbers below are from Facebook Insights.
Benelli TRK 902 Stradale
— launch
Moto Morini Seiemmezzo SCR sold.
A bike that went unsold for years found a buyer after a series of posts and studio visuals.
04 — KEY VISUALS & OFFERS
The same layout, icons and footer across every post, so M17 is recognisable before anyone reads the name.
05 — STUDIO SCENES
Scene, light and reflections were built in Photoshop in M17 colours. Every bike looks like it was shot in the same studio.
06 — SALES ADS
OLX ads built to sell: every product variant in one image, price and contact visible at a glance.
07 — IN-STORE PHOTOGRAPHY
Shot on a Canon R50 in the shop and edited in Lightroom. Real products in a real space instead of catalogue images.
