RK VELEŽ.
Photography, video and design for the Velež Mostar handball club: matches, campaigns and social media content. I have been working with the club since 2022.
01 — WITH THE CLUB SINCE 2022
Match live streams
I started with the club when I enrolled at university, filming live broadcasts of the matches.
Crveni val campaign
A partner campaign: copy, photography, a print flyer and a promo reel.
Photo, video, design
I photograph Premier League matches and club activities and make video, posts and design for social media.
02 — MATCHES & CLUB LIFE
Derby · Velež – Zrinjski
First home match in the Premier League · 17 Oct 2026
Velež – Krivaja Zavidovići
Premier League
Velež – Borac
Premier League · 1 Nov 2026
Earlier
03 — CAMPAIGNS
CRVENI VAL.
“Crveni val” (Red Wave) is a partner and sponsor campaign for the club. The club had an idea and an AI draft of the poster, but needed a real visual identity without the AI look. From real photos of the team I made a print flyer and a promo reel for social media.
THE BRIEF
Velež launched “Crveni val” to bring together companies, tradespeople, restaurants and fans who support the club through monthly partner packages. The first draft had no contact details, no payment method, no clear package benefits and no commitment period. It also looked like AI, which was exactly what the club wanted to avoid.
WHAT I DID
- Reviewed the club’s draft and defined what was missing
- Rewrote the campaign copy and aligned the packages with the club
- Photographed and filmed the team and matches, then edited everything in Lightroom
- Art direction: real photos instead of AI images, a red-and-black style, the club’s players front and centre
